Brand Story

Commissioned by the National Government of Korea to create a national luxury skincare brand that fully embodies the Korean traditions, LG Household and Healthcare developed and launched The History of WHOO in Korea in 2003.

Revolving around the concept of providing self-care and self-regeneration beauty remedies for women; The History of WHOO re-interpreted the traditional beauty formulas used by empresses from the Eastern Royal Courts and through modern technologies, developed various skincare and makeup lines that are fit for a Queen.